主题词：Diverse Aspects of Tourism Research; Digital Marketing and Social Media; Cruise Tourism Development and Management; Consumer Behavior in Brand Consumption and Identification; Sport and Mega-Event Impacts; Environmental Sustainability in Business; Customer Service Quality and Loyalty; Sharing Economy and Platforms; Halal products and consumer behavior; Diverse Scientific Research in Ukraine; Environmental Education and Sustainability; Economic and Business Development Strategies; Business and Economic Development; Technology Adoption and User Behaviour; Consumer Retail Behavior Studies; Aviation Industry Analysis and Trends; Recreation, Leisure, Wilderness Management; Culinary Culture and Tourism; Wine Industry and Tourism; Hospitality and Tourism Education; Organizational and Employee Performance; Global Healthcare and Medical Tourism; Impact of AI and Big Data on Business and Society; Job Satisfaction and Organizational Behavior; Entrepreneurship Studies and Influences