主题词：Sustainable Supply Chain Management; Quality and Supply Management; Supply Chain and Inventory Management; Supply Chain Resilience and Risk Management; Multi-Criteria Decision Making; Customer Service Quality and Loyalty; Efficiency Analysis Using DEA; Digital Marketing and Social Media; Consumer Market Behavior and Pricing; Technology Adoption and User Behaviour; Environmental Sustainability in Business; Optimization and Mathematical Programming; Innovation and Knowledge Management; Outsourcing and Supply Chain Management; Vehicle Routing Optimization Methods; Stock Market Forecasting Methods; Big Data and Business Intelligence; Digital Platforms and Economics; Forecasting Techniques and Applications; Market Dynamics and Volatility; Advanced Manufacturing and Logistics Optimization; Construction Project Management and Performance; Consumer Behavior in Brand Consumption and Identification; Scheduling and Optimization Algorithms; Digital Transformation in Industry