主题词：Digital Marketing and Social Media; Consumer Behavior in Brand Consumption and Identification; South Asian Cinema and Culture; Social Media and Politics; Media, Gender, and Advertising; Media Influence and Health; Technology Adoption and User Behaviour; Media Studies and Communication; Impact of Technology on Adolescents; Gender, Feminism, and Media; Cinema and Media Studies; Misinformation and Its Impacts; Public Relations and Crisis Communication; Digital Games and Media; Consumer Retail Behavior Studies; Socioeconomic Development in Asia; Digital Communication and Language; Asian Culture and Media Studies; South Asian Studies and Conflicts; Customer Service Quality and Loyalty; Communication in Education and Healthcare; Discourse Analysis in Language Studies; Music History and Culture; Humor Studies and Applications; Knowledge Management and Sharing