主题词：Diverse Aspects of Tourism Research; Digital Marketing and Social Media; Customer Service Quality and Loyalty; Consumer Behavior in Brand Consumption and Identification; Culinary Culture and Tourism; Sport and Mega-Event Impacts; Recreation, Leisure, Wilderness Management; Cruise Tourism Development and Management; Consumer Retail Behavior Studies; Technology Adoption and User Behaviour; Job Satisfaction and Organizational Behavior; Sharing Economy and Platforms; Hospitality and Tourism Education; Religious Tourism and Spaces; Wine Industry and Tourism; Environmental Sustainability in Business; Halal products and consumer behavior; Energy, Environment, Economic Growth; Tourism, Volunteerism, and Development; Museums and Cultural Heritage; AI in Service Interactions; Organizational and Employee Performance; Global Healthcare and Medical Tourism; Virtual Reality Applications and Impacts; Consumer Market Behavior and Pricing