主题词：International Business and FDI; Consumer Behavior in Brand Consumption and Identification; Innovation and Knowledge Management; Customer Service Quality and Loyalty; Digital Marketing and Social Media; Global trade and economics; Cultural Differences and Values; Corporate Finance and Governance; Global Trade and Competitiveness; Family Business Performance and Succession; Environmental Sustainability in Business; Consumer Market Behavior and Pricing; Outsourcing and Supply Chain Management; Consumer Retail Behavior Studies; Entrepreneurship Studies and Influences; Wine Industry and Tourism; Business Strategy and Innovation; Innovation and Socioeconomic Development; Firm Innovation and Growth; Corporate Identity and Reputation; Corporate Social Responsibility Reporting; Technology Adoption and User Behaviour; International Student and Expatriate Challenges; Media, Gender, and Advertising; Social and Intergroup Psychology