主题词：Consumer Behavior in Brand Consumption and Identification; Customer Service Quality and Loyalty; Digital Marketing and Social Media; Consumer Retail Behavior Studies; Technology Adoption and User Behaviour; Environmental Sustainability in Business; Management and Marketing Education; Marketing and Advertising Strategies; Innovation and Knowledge Management; Consumer Market Behavior and Pricing; Business Strategy and Innovation; Corporate Identity and Reputation; International Business and FDI; Service and Product Innovation; Competitive and Knowledge Intelligence; Corporate Social Responsibility Reporting; Environmental Education and Sustainability; Big Data and Business Intelligence; Management and Organizational Studies; Innovation Diffusion and Forecasting; Wine Industry and Tourism; Ethics in Business and Education; Entrepreneurship Studies and Influences; Media, Gender, and Advertising; Sustainable Supply Chain Management