Management & Marketing

主题词：Consumer Behavior in Brand Consumption and Identification; Digital Marketing and Social Media; Consumer Retail Behavior Studies; Customer Service Quality and Loyalty; Technology Adoption and User Behaviour; Environmental Sustainability in Business; Entrepreneurship Studies and Influences; Consumer Market Behavior and Pricing; Innovation and Knowledge Management; Job Satisfaction and Organizational Behavior; Innovation and Socioeconomic Development; Environmental Education and Sustainability; Diverse Aspects of Tourism Research; Corporate Social Responsibility Reporting; Digital Transformation in Industry; COVID-19 Pandemic Impacts; Regional Development and Policy; Business and Economic Development; Energy, Environment, Economic Growth; Sustainable Supply Chain Management; Corporate Finance and Governance; Intellectual Capital and Performance Analysis; Supply Chain Resilience and Risk Management; Knowledge Management and Sharing; Marketing and Advertising Strategies