主题词：Consumer Behavior in Brand Consumption and Identification; Customer Service Quality and Loyalty; Digital Marketing and Social Media; Consumer Retail Behavior Studies; Technology Adoption and User Behaviour; Consumer Market Behavior and Pricing; Job Satisfaction and Organizational Behavior; Innovation and Knowledge Management; Management and Marketing Education; Environmental Sustainability in Business; Service and Product Innovation; Business Strategy and Innovation; Psychology of Social Influence; Behavioral Health and Interventions; Innovation Diffusion and Forecasting; Quality and Supply Management; Ethics in Business and Education; Marketing and Advertising Strategies; Outsourcing and Supply Chain Management; Cultural Differences and Values; Sharing Economy and Platforms; International Business and FDI; Media, Gender, and Advertising; Impact of Technology on Adolescents; Corporate Identity and Reputation