主题词：Consumer Behavior in Brand Consumption and Identification; Digital Marketing and Social Media; Customer Service Quality and Loyalty; Corporate Identity and Reputation; Marketing and Advertising Strategies; Consumer Market Behavior and Pricing; Consumer Retail Behavior Studies; Environmental Sustainability in Business; Business Strategy and Innovation; International Business and FDI; Business Strategies and Innovation; Media, Gender, and Advertising; Intellectual Property Law; Corporate Social Responsibility Reporting; Diverse Scientific and Economic Studies; Diverse Aspects of Tourism Research; Wine Industry and Tourism; Service and Product Innovation; Digital Media and Visual Art; Global Trade and Competitiveness; Media Influence and Health; Innovation and Knowledge Management; Copyright and Intellectual Property; Technology Adoption and User Behaviour; Cultural Differences and Values