主题词：Sports, Gender, and Society; Sport and Mega-Event Impacts; Sports Analytics and Performance; Digital Games and Media; Media Studies and Communication; Media Influence and Health; Public Relations and Crisis Communication; Impact of Technology on Adolescents; Consumer Behavior in Brand Consumption and Identification; Digital Marketing and Social Media; American Sports and Literature; Communication in Education and Healthcare; Media, Gender, and Advertising; Social Media and Politics; Physical Education and Pedagogy; Sport Psychology and Performance; Doping in Sports; Radio, Podcasts, and Digital Media; Asian Culture and Media Studies; Customer Service Quality and Loyalty; Motivation and Self-Concept in Sports; Social Media in Health Education; Inclusion and Disability in Education and Sport; Corporate Identity and Reputation; Marketing and Advertising Strategies