主题词：Digital Marketing and Social Media; Consumer Behavior in Brand Consumption and Identification; Technology Adoption and User Behaviour; Customer Service Quality and Loyalty; Consumer Retail Behavior Studies; AI in Service Interactions; Impact of Technology on Adolescents; Media Influence and Health; Virtual Reality Applications and Impacts; Consumer Market Behavior and Pricing; Service and Product Innovation; Behavioral Health and Interventions; Digital Communication and Language; Sharing Economy and Platforms; Ethics and Social Impacts of AI; Marketing and Advertising Strategies; Knowledge Management and Sharing; Social Media and Politics; Privacy, Security, and Data Protection; Sentiment Analysis and Opinion Mining; Media, Gender, and Advertising; Environmental Sustainability in Business; Corporate Identity and Reputation; Evolutionary Psychology and Human Behavior; FinTech, Crowdfunding, Digital Finance