主题词：Digital Marketing and Social Media; Technology Adoption and User Behaviour; Diverse Aspects of Tourism Research; Customer Service Quality and Loyalty; AI in Service Interactions; Sharing Economy and Platforms; Consumer Behavior in Brand Consumption and Identification; Consumer Retail Behavior Studies; Virtual Reality Applications and Impacts; Social Robot Interaction and HRI; Service and Product Innovation; Environmental Sustainability in Business; Consumer Market Behavior and Pricing; Transportation and Mobility Innovations; Sentiment Analysis and Opinion Mining; Sport and Mega-Event Impacts; Artificial Intelligence in Healthcare and Education; Impact of Technology on Adolescents; Cruise Tourism Development and Management; Augmented Reality Applications; Recreation, Leisure, Wilderness Management; Culinary Culture and Tourism; Hospitality and Tourism Education; Wine Industry and Tourism; Cyberloafing and Workplace Behavior