主题词：Sports, Gender, and Society; Sport and Mega-Event Impacts; Consumer Behavior in Brand Consumption and Identification; Sports Analytics and Performance; Digital Marketing and Social Media; Customer Service Quality and Loyalty; Media, Gender, and Advertising; Digital Games and Media; Dental Education, Practice, Research; Science, Research, and Medicine; Academic Publishing and Open Access; Technology Adoption and User Behaviour; Media Influence and Health; Behavioral Health and Interventions; Recreation, Leisure, Wilderness Management; Consumer Retail Behavior Studies; Diverse Aspects of Tourism Research; Consumer Market Behavior and Pricing; Impact of Technology on Adolescents; Doping in Sports; Marketing and Advertising Strategies; Environmental Sustainability in Business; Nonprofit Sector and Volunteering; Social and Intergroup Psychology; Corporate Identity and Reputation