主题词：Digital Marketing and Social Media; Entrepreneurship Studies and Influences; Consumer Behavior in Brand Consumption and Identification; Customer Service Quality and Loyalty; Consumer Retail Behavior Studies; Environmental Sustainability in Business; Innovation and Knowledge Management; Corporate Finance and Governance; Family Business Performance and Succession; Corporate Social Responsibility Reporting; Firm Innovation and Growth; International Business and FDI; Intellectual Capital and Performance Analysis; Diverse Aspects of Tourism Research; Wine Industry and Tourism; Technology Adoption and User Behaviour; Job Satisfaction and Organizational Behavior; Business Strategy and Innovation; Higher Education and Sustainability; Regional Development and Innovation; Corporate Identity and Reputation; Financial Markets and Investment Strategies; Global trade and economics; Quality and Supply Management; Consumer Market Behavior and Pricing