主题词：Customer Service Quality and Loyalty; Consumer Behavior in Brand Consumption and Identification; Digital Marketing and Social Media; Innovation and Knowledge Management; Consumer Retail Behavior Studies; Business Strategy and Innovation; Technology Adoption and User Behaviour; Environmental Sustainability in Business; International Business and FDI; Service and Product Innovation; Innovation and Socioeconomic Development; Entrepreneurship Studies and Influences; Consumer Market Behavior and Pricing; Corporate Identity and Reputation; Corporate Social Responsibility Reporting; Marketing and Advertising Strategies; Quality and Supply Management; Corporate Finance and Governance; Management and Marketing Education; Innovation Diffusion and Forecasting; Management and Organizational Studies; Job Satisfaction and Organizational Behavior; Customer churn and segmentation; Sustainable Supply Chain Management; Digital Platforms and Economics