主题词：Customer Service Quality and Loyalty; Technology Adoption and User Behaviour; Digital Marketing and Social Media; Innovation and Knowledge Management; Service and Product Innovation; Outsourcing and Supply Chain Management; Quality and Supply Management; Service-Oriented Architecture and Web Services; Consumer Retail Behavior Studies; Diverse Aspects of Tourism Research; Digital Platforms and Economics; Business Strategy and Innovation; Information Technology Governance and Strategy; Big Data and Business Intelligence; Business Process Modeling and Analysis; Consumer Behavior in Brand Consumption and Identification; ICT Impact and Policies; Supply Chain and Inventory Management; Innovative Approaches in Technology and Social Development; Sustainable Supply Chain Management; Collaboration in agile enterprises; Consumer Market Behavior and Pricing; Innovation Diffusion and Forecasting; Cloud Computing and Resource Management; Smart Cities and Technologies