主题词：Technology Adoption and User Behaviour; Digital Marketing and Social Media; Customer Service Quality and Loyalty; Consumer Market Behavior and Pricing; Consumer Retail Behavior Studies; Digital Platforms and Economics; Consumer Behavior in Brand Consumption and Identification; Knowledge Management and Sharing; Auction Theory and Applications; ICT Impact and Policies; Digital Communication and Language; Impact of Technology on Adolescents; Open Source Software Innovations; Business Strategy and Innovation; Sentiment Analysis and Opinion Mining; Service-Oriented Architecture and Web Services; Spam and Phishing Detection; Copyright and Intellectual Property; Sharing Economy and Platforms; Firm Innovation and Growth; Innovation and Knowledge Management; Corporate Finance and Governance; Virtual Reality Applications and Impacts; Business Process Modeling and Analysis; Digital Games and Media