主题词：Technology Adoption and User Behaviour; Quality and Supply Management; Digital Marketing and Social Media; Sustainable Supply Chain Management; Innovation and Knowledge Management; Customer Service Quality and Loyalty; Outsourcing and Supply Chain Management; Supply Chain and Inventory Management; Big Data and Business Intelligence; Information Technology Governance and Strategy; ERP Systems Implementation and Impact; Knowledge Management and Sharing; Supply Chain Resilience and Risk Management; Digital Platforms and Economics; Environmental Sustainability in Business; Consumer Retail Behavior Studies; Business Process Modeling and Analysis; Digital Transformation in Industry; Manufacturing Process and Optimization; Innovation Diffusion and Forecasting; Consumer Behavior in Brand Consumption and Identification; Advanced Manufacturing and Logistics Optimization; Business Strategy and Innovation; Consumer Market Behavior and Pricing; Product Development and Customization