主题词：Consumer Behavior in Brand Consumption and Identification; Digital Marketing and Social Media; Customer Service Quality and Loyalty; Consumer Retail Behavior Studies; Consumer Market Behavior and Pricing; Environmental Sustainability in Business; Wine Industry and Tourism; Psychology of Social Influence; Service and Product Innovation; Behavioral Health and Interventions; Media Influence and Health; Management and Organizational Studies; Culinary Culture and Tourism; Media, Gender, and Advertising; Technology Adoption and User Behaviour; Sharing Economy and Platforms; Environmental Education and Sustainability; Psychology of Moral and Emotional Judgment; Impact of Technology on Adolescents; Creativity in Education and Neuroscience; Cultural Differences and Values; Fashion and Cultural Textiles; Corporate Identity and Reputation; Business Strategy and Innovation; Diverse Aspects of Tourism Research