主题词：Technology Adoption and User Behaviour; Digital Marketing and Social Media; Customer Service Quality and Loyalty; Consumer Retail Behavior Studies; Digital Platforms and Economics; Consumer Behavior in Brand Consumption and Identification; Consumer Market Behavior and Pricing; Service-Oriented Architecture and Web Services; Impact of Technology on Adolescents; ICT Impact and Policies; Knowledge Management and Sharing; Business Strategy and Innovation; FinTech, Crowdfunding, Digital Finance; Innovation and Knowledge Management; Business Process Modeling and Analysis; Service and Product Innovation; Sharing Economy and Platforms; Auction Theory and Applications; Privacy, Security, and Data Protection; Big Data and Business Intelligence; Microfinance and Financial Inclusion; Innovation Diffusion and Forecasting; Digital Games and Media; Outsourcing and Supply Chain Management; Collaboration in agile enterprises