主题词：Consumer Behavior in Brand Consumption and Identification; Consumer Market Behavior and Pricing; Digital Marketing and Social Media; Consumer Retail Behavior Studies; Customer Service Quality and Loyalty; Marketing and Advertising Strategies; Big Data and Business Intelligence; Technology Adoption and User Behaviour; Digital Platforms and Economics; Customer churn and segmentation; Management and Marketing Education; Economic and Environmental Valuation; Auction Theory and Applications; Cultural Differences and Values; Pharmaceutical industry and healthcare; Decision-Making and Behavioral Economics; Media Influence and Health; Innovation Diffusion and Forecasting; Business Strategy and Innovation; Organizational Management and Leadership; Impact of AI and Big Data on Business and Society; Securities Regulation and Market Practices; Obesity, Physical Activity, Diet; Entrepreneurship Studies and Influences; Quality and Supply Management