主题词：Consumer Behavior in Brand Consumption and Identification; Customer Service Quality and Loyalty; Digital Marketing and Social Media; Consumer Retail Behavior Studies; Consumer Market Behavior and Pricing; Innovation and Knowledge Management; Corporate Identity and Reputation; Marketing and Advertising Strategies; International Business and FDI; Service and Product Innovation; Management and Marketing Education; Business Strategy and Innovation; Environmental Sustainability in Business; Technology Adoption and User Behaviour; Wine Industry and Tourism; Management and Organizational Studies; Behavioral Health and Interventions; Psychology of Social Influence; Job Satisfaction and Organizational Behavior; Ethics in Business and Education; Media, Gender, and Advertising; Outsourcing and Supply Chain Management; Innovation Diffusion and Forecasting; Corporate Social Responsibility Reporting; Cultural Differences and Values