主题词：Digital Marketing and Social Media; Consumer Behavior in Brand Consumption and Identification; Customer Service Quality and Loyalty; Consumer Market Behavior and Pricing; Technology Adoption and User Behaviour; Consumer Retail Behavior Studies; Customer churn and segmentation; Big Data and Business Intelligence; AI in Service Interactions; Innovation Diffusion and Forecasting; Environmental Sustainability in Business; Service and Product Innovation; Sentiment Analysis and Opinion Mining; Digital Platforms and Economics; Wine Industry and Tourism; Behavioral Health and Interventions; Forecasting Techniques and Applications; Management and Marketing Education; Marketing and Advertising Strategies; Data Mining Algorithms and Applications; Economic and Environmental Valuation; Stock Market Forecasting Methods; Sharing Economy and Platforms; Corporate Identity and Reputation; Competitive and Knowledge Intelligence