主题词：Diverse Aspects of Tourism Research; Digital Marketing and Social Media; Customer Service Quality and Loyalty; Consumer Behavior in Brand Consumption and Identification; Environmental Sustainability in Business; Job Satisfaction and Organizational Behavior; Technology Adoption and User Behaviour; Sharing Economy and Platforms; Consumer Retail Behavior Studies; Sport and Mega-Event Impacts; Environmental Education and Sustainability; AI in Service Interactions; Hospitality and Tourism Education; Culinary Culture and Tourism; Service and Product Innovation; Cruise Tourism Development and Management; Corporate Social Responsibility Reporting; Recreation, Leisure, Wilderness Management; Workplace Spirituality and Leadership; Global Healthcare and Medical Tourism; Halal products and consumer behavior; Wine Industry and Tourism; Organizational and Employee Performance; Religious Tourism and Spaces; Sustainable Supply Chain Management