主题词：Consumer Behavior in Brand Consumption and Identification; Digital Marketing and Social Media; Customer Service Quality and Loyalty; Consumer Retail Behavior Studies; Environmental Sustainability in Business; Consumer Market Behavior and Pricing; Technology Adoption and User Behaviour; Marketing and Advertising Strategies; Behavioral Health and Interventions; Media, Gender, and Advertising; Cultural Differences and Values; Business Strategies and Innovation; Environmental Education and Sustainability; Sharing Economy and Platforms; Management and Marketing Education; Service and Product Innovation; Psychology of Social Influence; Ethics in Business and Education; Wine Industry and Tourism; Organic Food and Agriculture; Media Influence and Health; Innovation and Socioeconomic Development; Psychology of Moral and Emotional Judgment; Corporate Identity and Reputation; Business Strategy and Innovation