主题词：Sports, Gender, and Society; Sport and Mega-Event Impacts; Sports Analytics and Performance; Consumer Behavior in Brand Consumption and Identification; Athletic Training and Education; Sport Psychology and Performance; Youth Development and Social Support; Motivation and Self-Concept in Sports; Nonprofit Sector and Volunteering; Physical Education and Pedagogy; Digital Games and Media; American Sports and Literature; Customer Service Quality and Loyalty; Digital Marketing and Social Media; Media, Gender, and Advertising; Impact of Technology on Adolescents; Recreation, Leisure, Wilderness Management; Big Data and Business Intelligence; Job Satisfaction and Organizational Behavior; Higher Education Research Studies; Sports injuries and prevention; Doping in Sports; Technology Adoption and User Behaviour; Consumer Market Behavior and Pricing; Diverse Approaches in Healthcare and Education Studies