主题词：Digital Marketing and Social Media; Diverse Aspects of Tourism Research; Technology Adoption and User Behaviour; Sharing Economy and Platforms; Customer Service Quality and Loyalty; Human Mobility and Location-Based Analysis; Consumer Behavior in Brand Consumption and Identification; Virtual Reality Applications and Impacts; Recommender Systems and Techniques; AI in Service Interactions; Transportation and Mobility Innovations; Consumer Retail Behavior Studies; Cruise Tourism Development and Management; Consumer Market Behavior and Pricing; Sentiment Analysis and Opinion Mining; Museums and Cultural Heritage; Knowledge Management and Sharing; Semantic Web and Ontologies; Urban Transport and Accessibility; Wine Industry and Tourism; Big Data and Business Intelligence; Digital Economy and Work Transformation; Business Strategy and Innovation; Augmented Reality Applications; Digital Platforms and Economics