Marketing and Management of Innovations

主题词：Business and Economic Development; Economic and Business Development Strategies; Economic Issues in Ukraine; Digital Marketing and Social Media; Labor Market and Education; Consumer Behavior in Brand Consumption and Identification; Technology Adoption and User Behaviour; Consumer Retail Behavior Studies; Customer Service Quality and Loyalty; Diverse Scientific Research in Ukraine; Environmental Sustainability in Business; Enterprise Management and Information Systems; Entrepreneurship Studies and Influences; Economic and Technological Developments in Russia; Diverse Aspects of Tourism Research; Regional Development and Policy; Digital Transformation in Financial Services; Economic and Technological Systems Analysis; Job Satisfaction and Organizational Behavior; Economic Growth and Productivity; Organizational and Employee Performance; Impact of AI and Big Data on Business and Society; Banking, Crisis Management, COVID-19 Impact; Sustainable Supply Chain Management; Marketing and Advertising Strategies