主题词：Consumer Behavior in Brand Consumption and Identification; Digital Marketing and Social Media; Consumer Retail Behavior Studies; Customer Service Quality and Loyalty; Business and Economic Development; Entrepreneurship Studies and Influences; Global Trade and Competitiveness; International Business and FDI; Global trade and economics; Regional Development and Policy; Technology Adoption and User Behaviour; Business Strategy and Innovation; Job Satisfaction and Organizational Behavior; Family Business Performance and Succession; Corporate Finance and Governance; Corporate Social Responsibility Reporting; Environmental Sustainability in Business; Innovation and Knowledge Management; Auditing, Earnings Management, Governance; Firm Innovation and Growth; Education, Psychology, and Social Research; Economic and Business Development Strategies; Marketing and Advertising Strategies; Consumer Market Behavior and Pricing; Financial Reporting and Valuation Research