主题词：Consumer Behavior in Brand Consumption and Identification; Digital Marketing and Social Media; Customer Service Quality and Loyalty; Consumer Retail Behavior Studies; Technology Adoption and User Behaviour; Environmental Sustainability in Business; Consumer Market Behavior and Pricing; Sustainable Supply Chain Management; Diverse Aspects of Tourism Research; AI in Service Interactions; Quality and Supply Management; International Business and FDI; Behavioral Health and Interventions; Supply Chain and Inventory Management; Media Influence and Health; Environmental Education and Sustainability; Corporate Identity and Reputation; Media, Gender, and Advertising; Innovation and Knowledge Management; Cultural Differences and Values; Outsourcing and Supply Chain Management; Corporate Social Responsibility Reporting; Sharing Economy and Platforms; Supply Chain Resilience and Risk Management; Color perception and design