主题词：Consumer Behavior in Brand Consumption and Identification; International Business and FDI; Digital Marketing and Social Media; Customer Service Quality and Loyalty; Global trade and economics; Innovation and Knowledge Management; Global Trade and Competitiveness; Consumer Retail Behavior Studies; Technology Adoption and User Behaviour; Environmental Sustainability in Business; Cultural Differences and Values; Consumer Market Behavior and Pricing; Innovation and Socioeconomic Development; Management and Marketing Education; Diverse Scientific and Economic Studies; Media, Gender, and Advertising; Marketing and Advertising Strategies; Corporate Finance and Governance; Human auditory perception and evaluation; Art, Technology, and Culture; Firm Innovation and Growth; Earthquake and Disaster Impact Studies; Environmental Education and Sustainability; Wine Industry and Tourism; International Student and Expatriate Challenges