主题词：Consumer Behavior in Brand Consumption and Identification; Customer Service Quality and Loyalty; Digital Marketing and Social Media; Consumer Retail Behavior Studies; Service and Product Innovation; Management and Marketing Education; Marketing and Advertising Strategies; Technology Adoption and User Behaviour; Innovation and Knowledge Management; Management and Organizational Studies; Media, Gender, and Advertising; Consumer Market Behavior and Pricing; Business Strategy and Innovation; Corporate Identity and Reputation; Gender, Feminism, and Media; Environmental Sustainability in Business; Human auditory perception and evaluation; Diverse Scientific and Economic Studies; International Business and FDI; Wine Industry and Tourism; Innovation and Socioeconomic Development; Culinary Culture and Tourism; Ethics in Business and Education; Psychology of Social Influence; Fashion and Cultural Textiles