主题词：Big Data and Business Intelligence; Multi-Criteria Decision Making; Sustainable Supply Chain Management; Digital Marketing and Social Media; Consumer Market Behavior and Pricing; Data Mining Algorithms and Applications; Stock Market Forecasting Methods; Supply Chain and Inventory Management; Forecasting Techniques and Applications; Quality and Supply Management; Blockchain Technology Applications and Security; Data Quality and Management; Technology Adoption and User Behaviour; Cloud Computing and Resource Management; Consumer Behavior in Brand Consumption and Identification; Efficiency Analysis Using DEA; Supply Chain Resilience and Risk Management; Innovation Diffusion and Forecasting; Financial Markets and Investment Strategies; Customer Service Quality and Loyalty; Sentiment Analysis and Opinion Mining; Digital Transformation in Industry; Market Dynamics and Volatility; Consumer Retail Behavior Studies; COVID-19 Pandemic Impacts