主题词：Technology Adoption and User Behaviour; Digital Marketing and Social Media; Customer Service Quality and Loyalty; Consumer Retail Behavior Studies; Digital Platforms and Economics; ICT Impact and Policies; Consumer Behavior in Brand Consumption and Identification; Consumer Market Behavior and Pricing; Knowledge Management and Sharing; E-Government and Public Services; Sharing Economy and Platforms; ERP Systems Implementation and Impact; Service-Oriented Architecture and Web Services; Business Process Modeling and Analysis; Outsourcing and Supply Chain Management; Information Technology Governance and Strategy; Big Data and Business Intelligence; FinTech, Crowdfunding, Digital Finance; Innovation and Knowledge Management; Recommender Systems and Techniques; Privacy, Security, and Data Protection; Microfinance and Financial Inclusion; Customer churn and segmentation; E-commerce and Technology Innovations; Entrepreneurship Studies and Influences