主题词：Digital Marketing and Social Media; Technology Adoption and User Behaviour; Digital Platforms and Economics; Consumer Market Behavior and Pricing; Customer Service Quality and Loyalty; Posthumanist Ethics and Activism; Qualitative Research Methods and Ethics; Consumer Retail Behavior Studies; Auction Theory and Applications; Consumer Behavior in Brand Consumption and Identification; Knowledge Management and Sharing; Business Strategy and Innovation; Decolonial Thought and Epistemologies; Business Process Modeling and Analysis; Contemporary Sociological Theory and Practice; Open Source Software Innovations; Service-Oriented Architecture and Web Services; ICT Impact and Policies; Sharing Economy and Platforms; Supply Chain and Inventory Management; Multi-Agent Systems and Negotiation; Blockchain Technology Applications and Security; Semantic Web and Ontologies; Innovation and Knowledge Management; Collaboration in agile enterprises