主题词：Consumer Behavior in Brand Consumption and Identification; Service and Product Innovation; Customer Service Quality and Loyalty; Management and Organizational Studies; Digital Marketing and Social Media; Consumer Retail Behavior Studies; Fashion and Cultural Textiles; Wine Industry and Tourism; Innovation and Socioeconomic Development; Marketing and Advertising Strategies; Media, Gender, and Advertising; Management and Marketing Education; Culinary Culture and Tourism; Psychology of Social Influence; Gender, Feminism, and Media; Sharing Economy and Platforms; Social and Cultural Dynamics; Corporate Identity and Reputation; Sexuality, Behavior, and Technology; Business Strategy and Innovation; Ethics in Business and Education; Cultural Industries and Urban Development; Diverse Aspects of Tourism Research; Digital Economy and Work Transformation; Geographies of human-animal interactions