主题词：Digital Marketing and Social Media; Technology Adoption and User Behaviour; Consumer Behavior in Brand Consumption and Identification; Customer Service Quality and Loyalty; Consumer Retail Behavior Studies; Impact of Technology on Adolescents; Knowledge Management and Sharing; Consumer Market Behavior and Pricing; Organizational and Employee Performance; Digital Communication and Language; Marketing and Advertising Strategies; Social Media and Politics; Diverse Topics in Contemporary Research; Impact of AI and Big Data on Business and Society; Privacy, Security, and Data Protection; Media Influence and Health; COVID-19 Pandemic Impacts; Sharing Economy and Platforms; Consumer Perception and Purchasing Behavior; Digital Platforms and Economics; Misinformation and Its Impacts; Innovation Diffusion and Forecasting; Media, Gender, and Advertising; SMEs Development and Digital Marketing; Service and Product Innovation