主题词：Consumer Behavior in Brand Consumption and Identification; Digital Marketing and Social Media; Customer Service Quality and Loyalty; Consumer Retail Behavior Studies; Cultural Differences and Values; Environmental Sustainability in Business; Technology Adoption and User Behaviour; Media, Gender, and Advertising; Consumer Market Behavior and Pricing; International Business and FDI; Wine Industry and Tourism; Environmental Education and Sustainability; Culinary Culture and Tourism; Diverse Scientific and Economic Studies; Diverse Aspects of Tourism Research; Social and Intergroup Psychology; Organic Food and Agriculture; Innovation and Socioeconomic Development; Marketing and Advertising Strategies; Art, Technology, and Culture; Management and Marketing Education; Digital Media and Visual Art; Migration, Ethnicity, and Economy; Corporate Identity and Reputation; Behavioral Health and Interventions