主题词：Customer Service Quality and Loyalty; Diverse Aspects of Tourism Research; Digital Marketing and Social Media; Consumer Behavior in Brand Consumption and Identification; Job Satisfaction and Organizational Behavior; Consumer Retail Behavior Studies; Hospitality and Tourism Education; Technology Adoption and User Behaviour; Environmental Sustainability in Business; Cruise Tourism Development and Management; Culinary Culture and Tourism; Sharing Economy and Platforms; Sport and Mega-Event Impacts; Wine Industry and Tourism; Recreation, Leisure, Wilderness Management; Environmental Education and Sustainability; Workaholism, burnout, and well-being; Workplace Spirituality and Leadership; Franchising Strategies and Performance; Psychology of Social Influence; International Business and FDI; Tourism, Volunteerism, and Development; Entrepreneurship Studies and Influences; Religious Tourism and Spaces; International Student and Expatriate Challenges