主题词：Customer Service Quality and Loyalty; Diverse Aspects of Tourism Research; Digital Marketing and Social Media; Consumer Behavior in Brand Consumption and Identification; Consumer Retail Behavior Studies; Technology Adoption and User Behaviour; Job Satisfaction and Organizational Behavior; Sport and Mega-Event Impacts; Wine Industry and Tourism; Culinary Culture and Tourism; Hospitality and Tourism Education; Cruise Tourism Development and Management; Environmental Sustainability in Business; Sharing Economy and Platforms; Global Healthcare and Medical Tourism; Recreation, Leisure, Wilderness Management; Halal products and consumer behavior; Conferences and Exhibitions Management; Environmental Education and Sustainability; Psychology of Social Influence; AI in Service Interactions; Service and Product Innovation; Organizational and Employee Performance; Workplace Spirituality and Leadership; Workaholism, burnout, and well-being