主题词：Consumer Behavior in Brand Consumption and Identification; Digital Marketing and Social Media; Customer Service Quality and Loyalty; Consumer Retail Behavior Studies; Technology Adoption and User Behaviour; Environmental Sustainability in Business; Diverse Aspects of Tourism Research; Innovation and Knowledge Management; Service and Product Innovation; Management and Marketing Education; Consumer Perception and Purchasing Behavior; Environmental Education and Sustainability; Sharing Economy and Platforms; Consumer Market Behavior and Pricing; Sports, Gender, and Society; International Business and FDI; Cultural Differences and Values; Sport and Mega-Event Impacts; AI in Service Interactions; Corporate Identity and Reputation; Diverse Topics in Contemporary Research; Corporate Social Responsibility Reporting; Management and Organizational Studies; Impact of Technology on Adolescents; Ethics in Business and Education