主题词：Consumer Retail Behavior Studies; Consumer Behavior in Brand Consumption and Identification; Customer Service Quality and Loyalty; Digital Marketing and Social Media; Consumer Market Behavior and Pricing; Technology Adoption and User Behaviour; Environmental Sustainability in Business; Quality and Supply Management; Urban and Freight Transport Logistics; Wine Industry and Tourism; Sustainable Supply Chain Management; Digital Platforms and Economics; Supply Chain and Inventory Management; Organic Food and Agriculture; Fashion and Cultural Textiles; International Business and FDI; Franchising Strategies and Performance; Outsourcing and Supply Chain Management; Color perception and design; Sharing Economy and Platforms; Global trade, sustainability, and social impact; Service and Product Innovation; Cultural Industries and Urban Development; Merger and Competition Analysis; Consumer Packaging Perceptions and Trends