主题词：Digital Marketing and Social Media; Technology Adoption and User Behaviour; Consumer Behavior in Brand Consumption and Identification; Consumer Retail Behavior Studies; Diverse Aspects of Tourism Research; Customer Service Quality and Loyalty; Marketing and Advertising Strategies; Environmental Sustainability in Business; Business and Management Studies; COVID-19 Pandemic Impacts; Organizational and Employee Performance; Impact of AI and Big Data on Business and Society; Impact of Technology on Adolescents; International Business and FDI; Big Data and Business Intelligence; Supply Chain Resilience and Risk Management; AI in Service Interactions; Advertising and Communication Studies; Communication and COVID-19 Impact; Corporate Social Responsibility Reporting; Virtual Reality Applications and Impacts; Augmented Reality Applications; Consumer Market Behavior and Pricing; Sport and Mega-Event Impacts; Media Influence and Health