主题词：Sports, Gender, and Society; Sport and Mega-Event Impacts; Sports Analytics and Performance; Consumer Behavior in Brand Consumption and Identification; Digital Marketing and Social Media; Customer Service Quality and Loyalty; Nonprofit Sector and Volunteering; Sport Psychology and Performance; Digital Games and Media; Motivation and Self-Concept in Sports; Recreation, Leisure, Wilderness Management; Media, Gender, and Advertising; Technology Adoption and User Behaviour; Corporate Social Responsibility Reporting; Behavioral Health and Interventions; Consumer Retail Behavior Studies; Job Satisfaction and Organizational Behavior; Environmental Sustainability in Business; Gender Diversity and Inequality; Doping in Sports; Consumer Market Behavior and Pricing; Management and Organizational Studies; Diverse Aspects of Tourism Research; Wine Industry and Tourism; Corporate Identity and Reputation