主题词：Consumer Market Behavior and Pricing; Consumer Behavior in Brand Consumption and Identification; Decision-Making and Behavioral Economics; Digital Marketing and Social Media; Customer Service Quality and Loyalty; Economic and Environmental Valuation; Consumer Retail Behavior Studies; Behavioral Health and Interventions; Innovation Diffusion and Forecasting; Digital Platforms and Economics; Experimental Behavioral Economics Studies; Cultural Differences and Values; Technology Adoption and User Behaviour; Merger and Competition Analysis; Psychology of Social Influence; Social and Intergroup Psychology; Psychology of Moral and Emotional Judgment; Media Influence and Health; Supply Chain and Inventory Management; Wine Industry and Tourism; Environmental Sustainability in Business; Evolutionary Psychology and Human Behavior; Auction Theory and Applications; Innovation and Knowledge Management; Economics of Agriculture and Food Markets