主题词：Consumer Behavior in Brand Consumption and Identification; Digital Marketing and Social Media; Customer Service Quality and Loyalty; Consumer Market Behavior and Pricing; Survey Methodology and Nonresponse; Consumer Retail Behavior Studies; Focus Groups and Qualitative Methods; Economic and Environmental Valuation; Social Media and Politics; Technology Adoption and User Behaviour; Wine Industry and Tourism; Behavioral Health and Interventions; Media, Gender, and Advertising; Big Data and Business Intelligence; Customer churn and segmentation; Cultural Differences and Values; Survey Sampling and Estimation Techniques; Social and Intergroup Psychology; Service and Product Innovation; Sensory Analysis and Statistical Methods; Marketing and Advertising Strategies; Decision-Making and Behavioral Economics; Innovation and Socioeconomic Development; Management and Marketing Education; Business Strategy and Innovation