Innovative Marketing

主题词：Digital Marketing and Social Media; Consumer Behavior in Brand Consumption and Identification; Technology Adoption and User Behaviour; Consumer Retail Behavior Studies; Customer Service Quality and Loyalty; Environmental Sustainability in Business; Organizational and Employee Performance; Business and Economic Development; Diverse Aspects of Tourism Research; Halal products and consumer behavior; Consumer Market Behavior and Pricing; Economic and Business Development Strategies; COVID-19 Pandemic Impacts; Consumer Behavior and Marketing Influence; FinTech, Crowdfunding, Digital Finance; Sharing Economy and Platforms; Economic Issues in Ukraine; Diverse Scientific Research in Ukraine; AI in Service Interactions; Entrepreneurship Studies and Influences; Corporate Social Responsibility Reporting; Environmental Education and Sustainability; SMEs Development and Digital Marketing; Service and Product Innovation; Marketing and Advertising Strategies