主题词：Sport and Mega-Event Impacts; Diverse Aspects of Tourism Research; Sports, Gender, and Society; Recreation, Leisure, Wilderness Management; Conferences and Exhibitions Management; Consumer Behavior in Brand Consumption and Identification; Nonprofit Sector and Volunteering; Customer Service Quality and Loyalty; Digital Marketing and Social Media; Cultural Industries and Urban Development; Wine Industry and Tourism; Hospitality and Tourism Education; Culinary Culture and Tourism; Sports Analytics and Performance; Tourism, Volunteerism, and Development; Service and Product Innovation; Media Influence and Health; Public Relations and Crisis Communication; Technology Adoption and User Behaviour; Adventure Sports and Sensation Seeking; Cruise Tourism Development and Management; Sport Psychology and Performance; Digital Games and Media; Consumer Retail Behavior Studies; Management and Marketing Education