主题词：Consumer Behavior in Brand Consumption and Identification; Digital Marketing and Social Media; Customer Service Quality and Loyalty; Consumer Retail Behavior Studies; Corporate Identity and Reputation; Culinary Culture and Tourism; Media, Gender, and Advertising; Wine Industry and Tourism; Entrepreneurship Studies and Influences; Management and Organizational Studies; Technology Adoption and User Behaviour; Focus Groups and Qualitative Methods; Innovation and Knowledge Management; Marketing and Advertising Strategies; Qualitative Research Methods and Ethics; Service and Product Innovation; Gender, Feminism, and Media; Diverse Aspects of Tourism Research; Fashion and Cultural Textiles; Innovation and Socioeconomic Development; Family Business Performance and Succession; Human auditory perception and evaluation; Participatory Visual Research Methods; Environmental Sustainability in Business; Qualitative Research Methods and Applications