主题词：Digital Marketing and Social Media; Consumer Behavior in Brand Consumption and Identification; Customer Service Quality and Loyalty; Technology Adoption and User Behaviour; Consumer Retail Behavior Studies; Environmental Sustainability in Business; Impact of Technology on Adolescents; Diverse Aspects of Tourism Research; Corporate Social Responsibility Reporting; Consumer Market Behavior and Pricing; Virtual Reality Applications and Impacts; AI in Service Interactions; Service and Product Innovation; Digital Communication and Language; Sharing Economy and Platforms; Knowledge Management and Sharing; Wine Industry and Tourism; Corporate Identity and Reputation; Augmented Reality Applications; Ethics in Business and Education; Digital Platforms and Economics; Media Influence and Health; Management and Marketing Education; Media, Gender, and Advertising; Environmental Education and Sustainability